Business

Today I'm talking about sales, sales process and the sales environment and the business environment. Do we all think of it in certain ways as we've always experienced walking into stores, online even, walking into a car dealership? Things are changing very rapidly now and in the near future. I want to go over a couple of the things that are changing, and have changed, recently. Really to my entire surprise is how fast those changes are about to take place. Now, it's important, of course, that … [Read more...] about 105 – Sales Process Changing at Hyper Speed

The future marketing like everything else today is impacted by technology. Most people today have no idea how much information on them is changing marketing to them. In the future marketing, companies will use AI. VR and augmented reality to build marketing for them specifically based on what they do and did. Today, we’re going to continue from a previous episode where we talk more about what was going on with sales and the sales process. Let's talk a little bit more now about the technology … [Read more...] about 104 – Future Marketing – Customer Sourced

Today is the episode on marketing today. Marketing, I'm gonna break it all down into two parts. Originally I thought this was going be one piece, but it turns out that it's just too big. And one of the things, and reason that I want to separate it is, there's not just what's going on today. As I've mentioned many times, technology is moving just so fast that we really have to plan, or at least be aware, of what's happening towards the future. So, we will be taking a look at a second part next … [Read more...] about 103 – Marketing Today; Social Media and Customer Focus

The second episode of eight in comprehensive business strategy, target marketing, in the overview of building or expanding a strong business. This episode addresses the following topics and questions. Who are your customers and targeting your prospects? Use the attributes of your product or service and describe well what it will do for them They only care about the benefit to them Watch and survey with customer satisfaction to either learn possible expansions or to at least find who … [Read more...] about 102 – Target Marketing & Build Customer Loyalty

So now is the first step in looking at business strategy, your product line strategy. What is your product line strategy or business line strategy? How are you going to expand your product line over time? Now this doesn't matter whether you're just starting out, whether you're about to start, or you've been going for a little while. Even at the very beginning as you're planning your business, you say you only have one product or one service. It doesn't matter. You have to think of expansion in … [Read more...] about 101 – Product Line Strategy, Service Strategy