Cognitive dissonance and how it affects business. In this episode, the psycho-babble is reduced to much of the root cause and why there is an easy fix, although most will not ever do it. A definition is that cognitive dissonance is the mental stress or discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time. It occurs when someone is confronted by new information that conflicts with existing beliefs, ideas, or values. Isn't that … [Read more...] about 79 – Cognitive Dissonance and Business
Business
78 – Competitive Advantage – Honesty
Everybody is always wondering how to get a competitive advantage. In this episode, I discuss how to use honesty and integrity as a competitive edge. An interesting dilemma it’s actually pointed out that almost everyone thinks of themselves as honest. But when I ask how many people do you know that are honest, I usually get an answer like very few. So while everybody thinks of themselves as honest, they generally don’t think other people are. This means that people have differing opinions of … [Read more...] about 78 – Competitive Advantage – Honesty
77 – Teamwork Team Building & Ego
Teamwork, team building and how ego can adversely affect your efforts. The biggest mistake I see consistently across companies is that every individual wants to own everything, that is, every idea. Every person wants to take each idea and show that it’s at least in part theirs or it is theirs. What is more important success or your ego? Unfortunately, most can’t seem to determine or differentiate between the two. Now, teamwork or Team building is all about buy-in. The idea … [Read more...] about 77 – Teamwork Team Building & Ego
76 – Success in Business – Increased Probability
Success in business requires a true comprehensive look at the business both internally and externally. Most businesses fail. The numbers most commonly stated are 80 to 90 percent of businesses fail. So, in this episode, the topic is how to reduce the probability that yours is one of those failures. By understanding and knowing what might cause failure, you are also aiding both the success and the growth of your company. When starting a business, you should always have at least the basics of … [Read more...] about 76 – Success in Business – Increased Probability
74 – Decision Making Process Too Early
The decision making process and having a basic understanding is useful for understanding customers and employees but probably most important ourselves. In order to influence customers to buy our product or services, it's useful to better understand why sometimes it is so difficult to get people to change their mind. Given that it is difficult to change someone's mind, customer retention is that much more crucial to business success. The easiest way to understand some of this is to look at … [Read more...] about 74 – Decision Making Process Too Early