Dress for Success, that is, appearance and perception is extremely important. This is a time for taking a look at what we’re doing in public or online, which is basically public. You’ve all probably heard about a book a long time ago called Dress for Success. If you haven’t, you’ve heard references to it or something. What it’s about is what kind of impression you make or have to the general public, to other people. They’re really talking about job interviews and while you’re at work, trying to move up or be exposed to a better audience.
The same thing goes if you’re in business for yourself. Remember and keep in mind that first impressions are crucial. You’ve all heard how important first impressions are. I’m actually kind of surprised that people sometimes can’t relate A to B, or B to D, or whatever. They know this, they hear it, but then I hear people turning around and saying: “Oh, just go ahead and do it, and learn on the way.” You learn on the way, and what do you do? People hear your first attempts, and those are their first impressions. I hear so often people recommending to people who are going into podcasting: “Oh, don’t worry about it. Just do it for a while and you’ll fix it up. You’ll learn, then get better skills, and you’ll start doing better and you’ll sound better.”
I heard that, but I also remembered and related the idea of first impressions and success. Make sure your sound is good. Low and behold, now more and more you hear that the most important thing is the sound. It’s even true in video. The video is not as important as the audio that’s in the video. People can put up with a little bit of static or a little bit of interference that just affects the video so it’s not quite right, but they really want to be able to hear the sound. So, you must make sure that it sounds well.
What I’m getting to with first impressions is also some of the things that we see out there today that are going kind of crazy. I’ll use an example. Colin Kaepernick. Everybody’s heard, it’s been all over the news, guy makes a dumb statement, turns around, and he decides to sit during the national anthem. So, what happens there? First of all, let me clear up one thing. Everybody’s turning around, running around, saying: “Oh, he’s got freedom of speech and there’s free speech.” First of all, let me share a big surprise to everyone: No, he doesn’t. That’s right, he doesn’t. Why? He’s at work and he’s representing the company, which is his football team. You try to do something like that in your job, and you can find yourself kicked out if it’s something that the company thinks doesn’t represent them well or doesn’t perform properly.
Let’s push that aside. The other part is: What’s he doing? First of all, he was sat down for the last five games of last year. Why? Because he wasn’t performing, he lost his starting job. So here he is trying for a starting job, fighting for it, and he becomes controversial to a brand new coach who happened be at Philadelphia the last few years and got fired from the team. Everybody on that team who was controversial or not toeing the line and not being part of the team, they were kicked off. So maybe it’s not such a good idea. It may not be bright, unless he’s taking a look at the 11 million dollar guarantee he has and saying: “I don’t really care. Maybe they’ll kick me out and I’ll just go home with my 11 million dollars.” I have no idea, but it doesn’t make sense if he’s looking at a future.
Then there’s a guy at Philadelphia, Myke Tavarres, he turns around and says: “I’m sticking with Colin Kaepernick. I’m not going to stand for the national anthem either.” What a dummy! This is an undrafted rookie who’s hoping to get on the roster. Keep in mind it starts out with like 90 players at the beginning of training camp, it’s going down to 53. Probably 40 to 45, someplace in there are already set in stone to be rehired. You’re not going to bump them off. So he’s really got a tough position being an undrafted rookie to get on the team anyway. Needless to say and it was kind of funny, a little later on the same day there was an announcement or a release that said he will stand for the anthem, and in parenthesis it stated, via his agent. Probably his agent called him up and told him a few things, and told him the meaning of life.
But it’s your impression. Are you going to have the impression and leave yourself with the opportunities? The same thing with you as you’re out there in these political times. If you’re on Facebook, Twitter, or LinkedIn, what are you doing? How are you doing it? If you’re an adult, and I’m assuming most of you are, you know that you should be careful of what you put on Facebook, etc. Unfortunately, it seems like an awful lot of people aren’t. If you’re a kid, okay, but kids are constantly getting advice. Not that they’re necessarily listening, but many of them are thankfully.
What I’ve heard, anyway, is 30% of applicants are rejected because of what the employer finds on social media about them. Just think of it, for an interview it used to be you had to ask questions, and hope, read the resume, and call a couple of references and those references were handpicked anyway so it was really tough to select the best candidate. Now you go on to social media and you can find out all kinds of things that the person says, does, and believes, and what kind of person they really are. That makes a big, big difference.
Same thing happens now for you. You’re in business or you’re going to be in business, you want to be an entrepreneur: How big of a market do you want to listen to you? Who is going to listen to you? It depends on how they feel about you. Do they feel comfortable with you? All of these are very, very important factors.
I don’t want to leave Hollywood out. There’s a bunch of dumb people over there. Yes, they want to go and state their opinions, and go on stand and say that they’re going to go leave the country is someone is elected, and all these other things. Let me address another issue. Have you ever heard about the problem where an actor becomes typecast? You’ve heard about it, what happens is they are in a sitcom or they are in something so long that they’re just cast as that character and nobody can think of them as another way. So it’s very difficult for them to successfully be in anther role. They may be able to do it, but the audience is always perceiving them as that little kid, or Superman, or whatever it is, and because of that they are typecast and they’re viewed that way. One of the things that an actor is supposed to do is to have you feel and believe that they are the person that they’re acting as.
Keep in mind that you’re not supposed to be acting, but your customers will see and perceive you as the person they see you as. So when that actor goes out and starts badmouthing and complaining about somebody here or there, or the other thing rudely, abruptly, however it is. When they start screaming, etc. and they do it too often, people tend to look at them that way, and if they’re on an opposing view, they don’t feel as comfortable with them in a movie or a film. There’s been a bunch of A-list actors or actresses that have become much less popular, and when their movies come out they don’t make as much, and then they don’t get as many movie roles.
Take it from what happens there to what you do in business. Consider what you do on Facebook, Twitter, or something else. It’s okay to support somebody, but be careful how or what you do because you don’t want to turn off or lose an audience. Remember: This is all part of marketing and positioning yourself. You go and buy fancy clothes, buy a nice house, buy a nice car. Why? For impression, and then go make a fool of yourself on Facebook or Twitter. It isn’t going to help.
Good luck. Keep this in mind, particularly as we’re getting closer and closer to a very volatile election. Make certain to ‘dress for success’ in all you do and say. Now, if you want to get your dreams and goals in focus, I put something together. I realized that vision boards and goals, such as New Year’s resolutions, don’t work. After some research into successes, I put together a guide to keep those goals alive. This is for my many loyal listeners (Click here to get your copy)