In this episode, we travel through the events and thoughts that lead up to Annette James becoming an entrepreneur. She started as an office girl, her words, in a flooring construction company. While the company was relatively a small family owned business, she soon moved out of the office, traveling all over Florida. She made arrangements for the company wherever the business had work. This trip outside of her comfort zone (see Episode 15. “-Comfort Zone, You thought you knew?” for depth) gave her a new perspective on what she liked and what she didn’t.
Being outside of the office with an irregular schedule, Annette found she could not have the same friends as she did before she left the office and home town. This change was not so much as a choice, but based on company need, but she enjoyed it. If we go back to Episode 20- “Income Determined by Your Five Closest Friends”, (click here), we remember how your friends influence or restrict your growth and therefore your success.
We discuss the importance of using your current job to learn as much about business as you can before taking any leap into your own. I go over how important it is not to view the business for what you like as an employee, but to look from the perspective of why things are done. That is, what are the causal relationships and what influences decisions.
We discuss the criteria people should consider for themselves to see if they are suited to be entrepreneurs.
Annette discusses how she made the decision to drop out of the workforce for five years to raise her two children. We discuss some of the thoughts going through her mind and then the thoughts and process she had as she returned to work, but this time with her own business, starting with network marketing and then eCommerce. The tussles she had sorting out her obligations, both family and financial.
I found it interesting when discussing children and thought how lawyers and doctors have the decision dilemma as parents. It all gets back to keeping your mind opening and listening.
There was a clear financial component to returning to work, but Annette’s eCommerce work was not the answer for her. We discussed the importance of social media marketing, but the importance of the non-marketing part of social media. A key part of marketing is addressed by avoiding that you look like a 19 year old boy starving for a date.